always help because there are many drastically different styles of any one wine-as well as major vintage variations of a particular varietal from one year to the next. Some light, fruity wines are best consumed young. Other hearty, full-bodied wines may only come into their full splendor after further bottle aging, How do you decide? You don't, you let us guide you. We, after all, make it our business to know.
Bob is a noted wine authority. Put your enjoyment of wine into his capable hands and he'll help you enrich your experience each month. He'll take you on trips to California's Napa and Sonoma Valleys where, in early spring, the wild mustard paints the ground between the rows of dormant vines with brilliant yellow. He'll explain how, as the season advances into summer, the drab brown vines burst with lush green leaves and the tiny clusters of buds begin their metamorphosis into plump, succulent grapes, bursting with juice and flavor. Most of all, he'll take you into late summer and early fall, as the crush of the grapes perfumes the air with that fruity aroma that can only mean that the magic and mystery of wine making has begun.
Bob will offer you witty anecdotes to chuckle over as you pour yourself a glass. He'll bring you fascinating insights into current events in the wine trade-including little-known tidbits of information and insider predictions known only to the select few.
Truly, fine California wine is to be enjoyed and appreciated. It also deserves to be known about and understood. Let Bob Buchholz be your guide.
Please go to our California Wine Discovery, Connoisseur's Selection or International Wine Selections page and sign up for a Wine Concepts membership. We'll send you your first shipment of two full-size bottles of the current California varietal plus your newsletter, and you'll become eligible to enjoy all the other membership benefits described above. You pay an average monthly cost of only $18.00 plus tax and delivery and there is no membership fee and no minimum purchase required.
Please remember to indicate if you'd like your shipment sent to your home or your office.
P.S. Remember. . . you can cancel your membership at any time and be under no further obligation to receive additional wine shipments. The choice is always yours.

During the year, you'll receive 12 different wine varietals. Winetasters scour the vineyards throughout California for wines of unusually fine quality. When they find them, we make special arrangements to buy quantities directly from the vineyard to be offered to our members only. This is how we are able to take the risk and the uncertainty out of wine selection, When you enter a retail store to buy a Cabernet, a Merlot or a Pinot Noir-or any other red varietal-how do you know what style you're getting? The truth is, you can't tell from the label, It won't say when the wine is ready to drink, if it should be aged further or anything else. You're pretty well stuck with trial-and-error tasting. Even that doesn't
